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| 部署・役職名 | Marketing Development Manager |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Growth planning • Budget planning Conduct thorough market analysis in Japan, including market growth, competitive landscape, and product positioning. Plan annual budget with new product launch and business growth plan. • Strategy planning Build the strategy with tangible actions, and the execution in align with the growth target of order and revenue. • VOC management Collect latest information on key workflows/market trends/VOC and incorporate it into sales strategies. Feedback the regional workflows/market trends/VOC to global marketing and product management. • Thought leadership management Identify potential regional thought leadership and works with global marketing/ FAS, technical experts and leverage it in region. Build thought leadership collaboration strategy and drive its execution. Demand generation • Strategic execution Manage monthly KPI and report its progress to global marketing and leadership as well as Japan leadership. Execute local seminars, regional conferences, and digital campaigns, by collaborating with FAS and sales to drive opportunities. Maintain latest information on key workflows/market trends and incorporate into local sales strategies. Develop high quality content, working with FAS and technical experts. • Visibility improvement Identify new business opportunities in the dedicated market in Japan and execute growth strategy and tactics working with marketing communication, digital marketing, and sales team. Analyze the current market visibility and work on improving it by all available resources and the tracking. • Funnel growth Execute marketing activity to increase funnel size, collaborating with marketing communication, digital marketing and inside sales team. Monitor and analyze the funnel size for respective vertical and execute an effective funnel growth strategy working with sales, marketing communication and digital marketing, as well as global team. • Opportunity improvement Maximize the opportunity win rate in target segment working closely with sales, FAS, and technical experts. Improve the win rate by collaborating sales process in target markets. Product management • New product launch Build effective sales training in collaboration with global marketing and global technical marketing. Provide value propositions/messaging, personas ＆ customer segmentation for SCIEX products/solutions. Generate High value marketing content and sales tools. • New/Existing product management Handle and communicate the product－related VOC and sales feedback with global marketing and product management. Communicate the product－related information to all the stakeholders and the SCIEX Japan associates. Accordingly coordinate and adjust the sales process, such as pricing, sales channel, etc, closely working with logistics, CS, sales and global team. • Alignment with Global team Build strong cooperative relationship with global marketing and product management to enhance support for regional needs. Work with global marketing and product management to align regional needs and trends with the global strategies for each market segment. Brand management • Brand management/ engagement Actively engage in the brand awareness activity to improve SCIEX brand recognition in the market. Execute global brand strategy and campaigns to drive brand preference. Act as a SCIEX brand ambassador and influence the engagement of SCIEX Japan associates. |
| 応募資格 |
【必須（MUST）】 Education and/or Work Experience Requirements and/or skill:• Experience in marketing or product marketing or strategy planning in the analytical device company • Experience in using Marketing automation, SalesForce.com, and associated CRM automation tools • Technical proficiency in associated workflows • Fluency in both Japanese and English • Proven ability to thrive in fast－paced, deadline－driven work environments • Communication skill to establish good relationships with stakeholders • Challenge and result oriented mindset • Strong analytical and troubleshooting skills • Metric/results orientation • Strategic mindset • Leadership skill • OA skill （Excel, Word, PPT） |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | その他 「就業場所が屋外である」、「就業場所によって対策内容が異なる」、「対策内容は採用時までに通知する」 などの場合がその他となります。面接時に詳しい内容をご確認ください |
| 更新日 | 2024/04/10 |
| 求人番号 | 3446212 |
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転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です